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Learning Technology Advisory Council (LTAC)

Project Update 17 October 2008

Article: Student Textbook Use and Pricing

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LTAC Project Group Under Formation:
 Dynamic Instructional Content Exchange (DICE)

The purpose of the Learning Technology Advisory Council (LTAC) Dynamic Instructional Content Exchange (DICE) project will be to develop use cases and end-user requirements for a dynamic, born-digital substitute for the traditional student textbook. This effort will require defining current models for digital content distribution across the higher education environment to ensure the resultant DICE specification has the broadest application for higher education, digital content providers and students.

The DICE environment, leveraging the IMS Common Cartridge technical specification, will provide the development and distribution framework for the born-digital substitute for current textbooks and “etextbooks” and enable enhanced student learning, increased access to learning resources, and cost reductions to students and content providers – as provided by the base functionality benefits of the IMS Common Cartridge specification. From the use cases, the DICE participants will oversee the development of prototypes and pilots applying the existing IMS Common Cartridge specification to create the DICE end product.

Participants
DICE Participants



IMS DICE Call for Participation

The Current Challenge

The DICE initiative is especially timely, given the broad discontent textbooks and their pricing have generated. For the vast majority of courses in higher education, textbooks and their supplementary materials constitute the primary content for teaching and learning and their costs have risen at a rate of 6% per year over the past two decades, constituting a financial burden for most students. Used books appear to offer discounts, but to compensate for this revenue shortfall, publishers must raise the price of new editions because 70% of revenue generated over the life of a text will be based on the first year’s sales. Meanwhile, textbooks are monolithic, designed to appeal to a broad range of subject matter interests, but faculty typically assign less than 80% of a textbook’s content, and students resent paying for material they don’t use. Supplementary materials can increase student learning, but they pose similar financial problems, and because they reside on publishers’ Web sites or on CDs supplied with the textbooks, the difference in format and means of access can constitute a barrier to student use. Can digital textbooks contribute to a solution to this multi-faceted problem?

Digitized versions of textbooks are now widely available from publishers, but these e-textbooks are not widely promoted by faculty or widely adopted by students despite the reduced initial cost. Part of the reason for slow adoption may be that a digitized textbook consisting merely of page images has more perceived disadvantages than advantages. The next generation of “e-textbooks,” judiciously designed, may promote more interactivity than the printed page as well as provide integration with learning tools for simulation, collaboration and assessment – thus enhancing the learning experience while potentially reducing student costs for learning materials.

The Proposed Solution

A DICE environment will increase access to resources for teaching and learning, including the ability to better segment resources with a sharper focus on specific pedagogical needs. Designing the DICE environment within the Common Cartridge specification will provide a single, open-standards target for integrating available and future products, thereby reducing the costs and duplication resulting from content reformatting for a variety of proprietary formats – benefiting students, commercial and open content providers, online course developers and faculty, as well as institutional library and information services.

The DICE initiative will also explore new approaches to content transactions, distribution, and aggregation that empower existing and new channels for providing content for teaching and learning. The content under consideration includes not only digital textbooks and supplementary material, but also e-reserve readings, resources from an institutional repository, learning objects, and tools for collaboration and analysis. A wide range of stakeholders will benefit from the creation of a DICE environment, especially when it is created in a Common Cartridge-compliant framework.

Current Activities

The DICE PUFSIG is currently developing a formal project charter to define the specific deliverables (use cases, end user requirements) and timeframe in which it plans to conduct its work. The project charter will then be submitted to the IMS Technical Advisory Board (TAB) for approval. It is anticipated that the project charter will be completed and approved by March/April 2008. Subsequently, the DICE project activities will begin.

 

Related Information

For related information, please visit: 

Further Information

For information on the DICE project group under formation, please contact: 
John Falchi
Chief Program Strategist
IMS Global Learning Consortium
email: jfalchi@imsglobal.org
office: 919.656.0343

For information on IMS GLC and the benefits of being a Contributing Member, please contact:
Rob Abel
Chief Executive Officer
IMS Global Learning Consortium
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